The Last Lift Privacy Policy

1. Gameplay and service information

Local saves. Campaign progress, settings and reward records are stored on your device. You do not need to register with your name, phone number or email to play the campaign. We do not send your complete campaign save to the advertising service or our analytics system.

Daily challenges and leaderboards. We process a random guest profile ID, authentication information, your chosen nickname and avatar, scores and gameplay information needed to verify results and operate the leaderboard. Your nickname, avatar, score and rank may be visible to other players. Avoid personal information in your nickname. We process player identifiers and report and moderation information to handle reports, personal hiding of other players and protection against abuse.

Player identifier. The Game stores a random player ID and sign-in credentials in protected storage on your device. Our services use them to recognise your installation, for example to apply ad-free access where granted and to deliver notifications. We do not use this to combine your Daily results with our analytics history.

Notifications. If you enable notifications, we process the Apple Push Notification service (APNs) token, installation and player identifiers, language, notification settings and recent app activity needed to schedule delivery. Apple receives the delivery token and notification content. Technical delivery records help diagnose failures and manage notification frequency. You can disable notifications in the Game or in iOS settings. Disabling them in the Game removes the server token; a subscription that is not renewed expires as described in section 6.

Network and diagnostics. Online services necessarily process an IP address to handle requests and protect against abuse. The Game does not request access to precise system location, contacts, photos or the microphone.

2. Advertising

The Game uses the Yandex Advertising Network through Yandex Mobile Ads to display rewarded ads and, when enabled, other in-game ads that do not require you to select “Watch ad”.

The advertising service may initialize and preload ads when the Game starts, before you choose to watch one.

Advertising processing may include your IP address, device and app information, identifiers available to the service, ad requests and interactions. These are used to deliver and select ads, measure their operation and prevent invalid activity. An approximate region may be derived from the IP address. We do not add your campaign save, nickname, Daily profile ID, coin balance or our analytics events to ad requests.

Yandex processes advertising information under its Privacy Policy and the applicable Advertising Network data terms (in Russian). Those documents describe its recipients, international processing and request channels. An ad may open an advertiser's site or a store page, whose own privacy terms apply.

3. Our game analytics

Our analytics starts automatically when you use the Game. It records sessions and their duration, progress, attempts and results, use of features and tutorials, interactions with ads, performance summaries and error categories. Technical information includes device model, app and operating system versions, language, screen-size category and connection country. Performance summaries include performance and device-state indicators. This system does not collect precise location.

We use these records to understand use of the Game and improve its balance, quality and reliability. Random player, session, playthrough and event identifiers allow us to review activity belonging to the same player. The information is pseudonymous, not fully anonymous. We do not use these analytics records for advertising or combine them with information from other apps or websites.

The server determines country using a local DB-IP Country Lite database. Our analytics system does not save the original IP address after this lookup or send it to DB-IP. This does not describe the advertising service's independent processing.

The player identifier is randomly generated, not derived from a device serial number or advertising identifier. It may survive reinstallation if retained in iOS protected storage. Each campaign run is recorded separately.

4. Purposes and legal grounds

We process service information to provide the features you request, verify results and rewards, protect the Game and respond to support and privacy requests. Depending on the purpose and applicable law, the grounds include performing the service contract, complying with a legal obligation and legitimate interests where permitted.

For our automatically enabled analytics, we rely on our legitimate interests in improving the Game's quality, balance and reliability to the extent that applicable law permits this basis. You may object using section 7. This basis does not automatically extend to Yandex's processing. This Policy and your choice to watch an ad do not replace any separate consent or system permission required by applicable law.

5. Recipients and international processing

Daily challenge data and our game analytics data are stored on Yandex Cloud infrastructure. We also keep restricted-access operational and recovery copies on equipment controlled by the developer. Access is limited to service operation, security, recovery and handling requests.

Yandex and its advertising partners handle advertising requests. Apple provides push delivery. The public policy website is hosted on Cloudflare Pages, which processes requests to serve the page; the page does not send our game analytics. Privacy and support correspondence is handled through Apple iCloud Mail and may contain your email, message and any player ID you provide.

Information may be processed outside your country of residence, including in countries where our providers operate. Their privacy laws may differ from those in your country. Contact us for information about the processing and protections relevant to your request.

We do not provide our Daily or analytics databases to the advertising service. Information may be disclosed where required by law or necessary to protect rights and security within the limits of applicable law.

6. Retention and deletion

Local campaign saves remain on your device until removed or reset. The persistent player identifier and a saved instruction to stop analytics collection are separate from the campaign save.

Our analytics retention periods are:

• individual events: up to 90 days after server receipt;
• individual analytics profiles and latest progress snapshots: up to 90 days after last activity;
• anonymous statistical totals: up to 730 days;
• local event queues: up to 7 days;
• minimal deletion records: 14 days; a minimal record of a confirmed objection to further collection is retained while that instruction remains applicable.

Daily profiles and results are retained to operate that mode until profile deletion; there is no fixed inactivity expiry for the profile. Deletion removes the active profile, results, associated reports, notification subscriptions and related service records. A minimal deletion record remains for 14 days to recognize repeated requests and apply deletions during supported recovery. Returning to Daily creates a new guest profile.

Notification subscriptions, tokens and unused device bindings expire after 30 days without renewal or an update. Notification diagnostics are kept for up to 30 days. Disabling notifications or deleting the associated profile can remove relevant records earlier. Advertising-exemption permissions are retained until revoked or deleted; their service authentication records are separate from the analytics event history.

Closed support and privacy correspondence is retained for 12 months, unless longer retention is required by law or a dispute. Backups containing player data are deleted on a rolling basis, normally within about 7 days of creation. Until then, they may contain information removed from active databases; deletions are reapplied if a backup is restored.

Yandex, Apple and Cloudflare apply their own retention rules to information they process independently. Our analytics periods do not determine their retention periods.

7. Your choices and rights

Depending on your location and applicable law, you may have rights to information, access, a copy or portability, correction, deletion, restriction, objection, withdrawal of consent where processing is based on it, and complaint or appeal to a competent authority or court. Contact us if you wish to challenge our response. Mandatory local rights take precedence over inconsistent wording in this Policy.

Write to arut.pogosyan@icloud.com with your request. For analytics requests, include the player ID shown in settings if available. Do not send passwords or authentication secrets. We may ask for information reasonably necessary to verify the request and locate the relevant records. We respond within the period required by applicable law.

Daily profile deletion is available in the Game and completes once the device connects to our server. Neither it nor a campaign reset deletes analytics history or resets the player ID. Analytics has no in-game switch: to stop future collection, ask us to stop it; to remove past data, ask for deletion; you can ask for both. If you request deletion only, continued play creates new analytics records.

We handle requests for processing under our responsibility and can help identify the relevant provider. Deleting Game data does not automatically delete information processed independently by the advertising service. Yandex provides its request channels in its Privacy Policy.

8. Security and children

We use encrypted connections for our server services, protected device storage for credentials and restricted access to service records and backups. No storage or transmission method can guarantee absolute security.

The Game is intended for a general audience and is not specifically directed to children. We do not request a date of birth. If you are a parent or guardian and believe a child's information has been processed improperly, contact us. We will review the request and take the steps required by applicable law, including deletion or restriction where appropriate.

9. Changes and contact

We update this Policy when our processing changes and publish the current version and effective date. Material changes are communicated as required by applicable law. The English and Russian versions are intended to describe the same practices; contact us if you notice a discrepancy.

Pogosyan Arutyun · arut.pogosyan@icloud.com